For an aspiring adwoman whose summer job is selling brats, how could I possibly improve my skills in advertising this summer? The first thing I did was take the advice from a Chicago adman and read the book “Hey Whipple, Squeeze This,” which then led me to several other books on advertising. Under this tab you’ll find various notes, thoughts and ideas I’ve accumulated while reading these books. At the end of the summer, I will combine the collective knowledge I’ve acquired in one comprehensive list.
HERE’S to a summer full of ad-ucation!