Something amazing about advertising in this technological age is the large reach it has. When it’s utilized for an important ongoing issue rather than for a product that is basically the same as some other product, I always feel inspired.
UN Women recently released a series of ads based off google searches. This series of ads aims at educating people about how society still perceives women.
“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web,” said ad creator Christopher Hunt, according to AdWeek.
This series of ads stuck to me, because, as a woman, I am aware of some of the problems women face in American society: double standards in relationships, unequal treatment of women in the workplace, and harmful stereotypes. However, there is so much I still don’t know, especially about cultures not similar to an American, Midwest, suburban culture. Lucky as I am, I learned about most of these problems from secondhand sources: friends with emotionally abusive or boyfriends or career women who have to deal with chauvinistic men on a daly basis.
The UN Women’s ads help show that the world has in no way achieved gender equality. Women are still second-class citizens. How many men (or women, for that matter) still believe that women shouldn’t vote? How many men think they have to right to “put women in their place”? Is the women’s place STILL the home, the kitchen, or the bedroom to most men in the world? Is a woman in the workplace as widely accepted an idea as I assume it is?
Men and women everywhere need to be aware of this problem. People assume that sexism doesn’t exist anymore because there are female senators or female breadwinners, but sexism persists and will until every person’s attitude is corrected. There are definitely proactive measures taken in the world- for example, Malala Yousafzai’s actions against the Taliban- and efforts like this need to be celebrated and multiplied. Meanwhile, pieces of advertisements like this can educated people who don’t think fighting for women’s rights in necessary.